06 October 2007

Farewell to Business 2.0 Magazine Thanks to Time Warner

Recently I discovered that my favorite business and technology magazine, Business 2.0, was run out of business by the very company that acquired it back in 2001. Business 2.0 magazine is all about cutting edge technology and the business to make that technology successful and profitable, a veritable niche for sure. Though Business 2.0 has been through it's own problems, its content is unique, engaging and quite forward thinking. Unfortunately Time Warner, Inc. (the acquirer of Business 2.0) in its neverending quest to continue to grow in the name of profits, figured it had a better plan. Unfortunately the plan was a miserable failure, the guy that architected it is now gone and Business 2.0 is dead because of it.

Mark Glaser over at MediaShift has a good article on the subject titled Business 2.0 Closed Due to Corporate Neglect, Ad Woes. Unfortunately Mark's article does nothing to alleviate my contempt for Time Warner allowing Business 2.0 to be crushed by such a bad, bad plan >:-/.

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